Dr. Jim Martin 04/27/2015

brand6.pngRay-Ban has long been an iconic American brand of eyewear – from the world famous Wayfarer sunglasses that have defined what is means to be cool since they were introduced in 1956 to the Aviators that that are still worn by celebrities, power brokers and adventurers alike.

The styling of each pair of Ray-Bans tend to get the most attention, but it is the materials, engineering and craftsmanship that go into them that is the real reason they have enjoyed so much success over the decades.


While Ray-Bans have always been stylish and coveted by those individuals wanting to make a cool fashion statement, it is the lenses that are the real star of the show. After all, it doesn’t matter how great a pair of sunglasses look if the lenses are subpar.

All of Ray-Ban’s lenses are crafted to the highest standards and are designed to give cutting edge performance and reliability.

Every Ray-Ban lens blocks 100% of UVA, UVB and harmful blue lights, giving your eyes much-needed protection. This means clearer vision for you and enhanced eye protection. Every lens is precision crafted by diamond tools so there is absolutely no visual distortion.

Ray-Ban lenses are extremely durable, as well. They have been engineered to withstand twice the direct impact of other lenses on the market. The all-around eye protection provided to you by Ray-Ban lenses is unparalleled in the eyewear industry.


Ray-Ban may be best known for the style of their frames, but the technology and craftsmanship that go into each one is second to none.

Many of the frames use no welding so that they can withstand heavy use and you will not have to fear the arms separating from the frames. They have also incorporated hypoallergenic material in many of their frames, which is perfect for those with sensitive skin or those who are active and sweat a lot.

All the Ray-Ban frames are lightweight and can be worn for extended periods of time, yet are strong enough to stand up to just about any activity you engage in. When it comes to style, Ray-Ban has always been at the forefront and, going forward, they will continue to innovate and lead the field.

It is this combination of form and function that has made Ray-Ban a leader in the eyewear industry. When you are purchasing your next pair of Ray-Bans, contact Broome Optical in Amarillo and let our trained staff of eye care professionals help choose a pair that is perfect for you. Our Ray-Ban trunk show will be held May 7.

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